Anyone remember the character
John Anderton from the movie Minority Report, the character portrayed by Tom
Cruise? If I see anything related to that movie, the first thing come to my
mind is when John walks through a Shopping Street with a forged retina, he is
addressed by a different name by the Shops over there. All the details about a
person are recorded and the primary key is his retina, interesting idea isn’t
it?
Relate this with a commerce
scenario, when you walk to a store, representative is addressing you with your
pet name that only your friends know, and asking about a smart phone that you
have purchased one month back and talking about your interest in Golf and over
and above they are asking you that ”Sir, we have an amazing collection of
badminton rackets, do you want to have a look? “, and you are really went to
the shop to purchase a badminton racket for your daughter. What an amazing
shopping experience!
Here comes Google Glass, you wear
an eye wear; everything you want to know is in front of your eyes. When you
drive you can see the map, when you a see a building you will get all the details
about that building, you can take a picture without holding your phone or a
camera, record videos without holding anything.
Google Glass is the next era of
computing in which we do more natural interaction and use more compact and high
end devices to engage when we move around. Google Glass is in its primitive
stage with various features added for its developer and trail user release. The
trial user program is called “Glass Explorer Program” and the selected users’
need to fly New York to experience the Google Glass.
Google Glass is using Augmented
Reality and using voice commands for responding, you need to say “OK GLASS TAKE
A PICTURE” to take a photo instantly. Google Glass is already equipped with
following features.
- Take Photo
- Make Video
- Weather
- Map
- Translate
- Search
- Flight Details
Google Glass and e-commerce in future
- As a representative of a shop, when a customer is coming to the shop, I can take a picture of the customer and do a search instantly to pull out the customer social details; it may instantly send a message to customer for me to allow accessing his public profile and customer can approve the request using his Glass. Based on that social profile, I can better serve the customer.
- As a customer, I am interested in a product in the shop and I want to see how the reviews on this, I can send the picture of the product and get all the reviews about the product instantly from the internet or I can price comparison with other retailers
- If I have placed an order online and I want to collect that in store, I can just scan the QR code associated with my order using the Glass, and go to the store and provide the details to collect the item
There are ‘n’ numbers of possibilities when we think about Glass and e-commerce. If the Google Glass is getting popular, e-commerce with Glass would be the next future and we may call it as ‘g-commerce’.
